What I do
Six things I do well.
Nothing else.
I'm a growth marketing consultant for lean, founder-led teams. This page covers what I do, who it's for, and how to figure out where to start.
9+ years in growth marketing. 100+ campaign runs. No agency overhead. No hand-offs.
Start here if…
Paid Acquisition
Most small teams waste ad budget on campaigns built for volume, not value. I start with the economics: what a lead is worth, what a closed deal looks like, and what you can afford to spend to get there. No vanity metrics. No inflated reach numbers.
Every campaign starts with the economics, not the creative. If the numbers don't work on paper, no amount of targeting or copy will fix them.
- Campaign audit and account structure setup
- Audience research and targeting strategy
- Ad creative brief and copy direction
- Conversion tracking and pixel setup
- Weekly performance reporting
- Ongoing optimization review
CRM Implementation & Management
A CRM nobody opens is just an expensive contacts list. I set it up around how your team actually sells: your stages, your language, and your follow-up rhythm. Then I help make sure it stays useful in day-to-day work.
I work across multiple platforms and have no referral incentive. The right CRM is the one your team will actually use.
Past work has included taking teams from scattered spreadsheets to a CRM with a pipeline they actually use.
Learn more →- CRM selection guidance or audit of your existing setup
- Pipeline stage design and custom field setup
- Contact import, deduplication, and data cleanup
- Follow-up rules and basic automation setup
- Team onboarding and documentation
- Post-launch review and cleanup
Marketing Automation
Follow-up breaks because nobody has time to do it manually. I build the sequences and workflows so leads hear from you consistently, whether that should happen three hours later or three weeks later. The goal is simple: the right message at the right moment.
Automation doesn't replace good copy. It amplifies it. I write the sequences and build the flows, so you're not handing a cold template to a tool and hoping for the best.
Recent work has included sequence rebuilds that meaningfully improved conversion rates for SaaS teams.
Learn more →- Sequence architecture: touchpoints, timing, and triggers
- Email copy written for each stage
- Platform setup, testing, and QA
- CRM integration and trigger mapping
- Performance check and flow adjustments
Landing Page Optimization
Most landing pages look fine and convert badly. The problem is usually copy, structure, and clarity, not the design itself. I audit the page against your offer, your audience, and your traffic source, then rewrite and restructure what needs to change.
If you're sending paid or search traffic to a page that isn't converting, you're losing money every day. This is often the highest-leverage fix available.
- Full page audit: copy, structure, UX, and speed
- Headline and sub-headline rewrite
- Content hierarchy and wireframe recommendations
- CTA positioning and copy optimization
- A/B test setup and hypothesis documentation
- On-page SEO recommendations where they affect clarity and conversion
- Implementation review and sign-off
Brand & Demand Support
Before a call happens, your content is either building trust or quietly weakening it. I help you show up with the right message, so by the time someone reaches out, they already understand what you do and why it matters.
This is not about posting every day. It is about being the right name in the room when the problem shows up.
Recent work has included content rebuilds that started generating inbound inquiries within weeks of launch.
Learn more →- Brand voice and messaging framework
- LinkedIn content strategy and post templates
- Content planning for visibility and trust
- Case study and social proof framework
- Monthly content review and refinement
Growth Marketing Strategy
If you don't know what to fix first, fixing anything is a guess. I audit your marketing across channels, copy, tools, and operations, then identify the highest-leverage problems and build a focused 90-day plan.
Most founders leave with a plan they can actually use, not a 40-page deck that sits in Google Drive.
- Full marketing audit across channels, copy, ops, and tools
- Competitive positioning snapshot
- Prioritized action list: what to fix first and why
- 90-day growth roadmap
- 90-minute 1:1 strategy session
- Follow-up support after the session
How it works
From discovery to live system
01
Discovery Call
30 minutes. No pitch, no deck. I ask questions about what's broken and whether I can actually help. If I can't, I'll say so.
02
Audit & Proposal
I look at what you have, identify the real problem, and send a scoped proposal: what I'll do, what it costs, and what you can expect.
03
Build & Implement
I do the work. Direct access to me throughout. No account managers, no juniors, no hand-off delays.
04
Review & Refine
We check what's working, cut what isn't, and decide whether to continue. Nothing is open-ended by default.
On pricing
No packages.
No tiered bundles.
Every engagement is scoped to the actual problem, so you're paying for what moves the needle, not a list of deliverables designed to look impressive on a sales page.
We talk first. If it's a fit, I send a clear scope: what I'll do, what it costs, and when it ends. If it's not a fit, I'll say so, and point you toward someone who might be a better match.