What I do
Six things I do well.
Nothing else.
I'm a growth marketing consultant for lean, founder-led teams. This page covers what I do, who it's for, and how to figure out where to start.
9+ years in growth marketing. 100+ campaign runs. No agency overhead. No hand-offs.
Start here if…
Paid Acquisition
Most small teams waste ad budget on campaigns built for volume, not value. I start with the economics: what a lead is worth, what a closed deal looks like, and what you can afford to spend to get there. No vanity metrics. No inflated reach numbers.
Every campaign starts with the economics, not the creative. If the numbers don't work on paper, no amount of targeting or copy will fix them.
- A clear picture of what your current spend is actually doing
- Audience and targeting strategy built around your buyer, not platform defaults
- Creative direction that gives your team or designer a brief worth executing from
- Tracking configured so decisions are based on real data
- Weekly performance visibility without the noise
- Ongoing optimization tied to business outcomes, not vanity metrics
CRM Implementation & Management
A CRM nobody opens is just an expensive contacts list. I set it up around how your team actually sells: your stages, your language, and your follow-up rhythm. Then I help make sure it stays useful in day-to-day work.
I work across multiple platforms and have no referral incentive. The right CRM is the one your team will actually use.
Past work has included taking teams from scattered spreadsheets to a CRM with a pipeline they actually use.
Learn more →- A CRM setup or audit that fits how your team actually sells
- Pipeline structure designed around your real sales stages
- Clean contact data you can actually use from day one
- Follow-up logic that runs without someone manually chasing it
- Your team knowing how to use it before the engagement closes
- A post-launch check to catch what only shows up after go-live
Marketing Automation
Follow-up breaks because nobody has time to do it manually. I build the sequences and workflows so leads hear from you consistently, whether that should happen three hours later or three weeks later. The goal is simple: the right message at the right moment.
Automation doesn't replace good copy. It amplifies it. I write the sequences and build the flows, so you're not handing a cold template to a tool and hoping for the best.
Recent work has included sequence rebuilds that meaningfully improved conversion rates for SaaS teams.
Learn more →- A sequence built around how your buyer actually makes decisions
- Emails written for each stage — not templates, written for your offer
- A live flow tested before it touches a single contact
- Triggers and CRM logic that work together instead of fighting each other
- A performance check once real data starts coming in
Landing Page Optimization
Most landing pages look fine and convert badly. The problem is usually copy, structure, and clarity, not the design itself. I audit the page against your offer, your audience, and your traffic source, then rewrite and restructure what needs to change.
If you're sending paid or search traffic to a page that isn't converting, you're losing money every day. This is often the highest-leverage fix available.
- A clear read on why the page isn't converting — copy, structure, or clarity
- A headline direction that matches how your buyer actually thinks about the problem
- A content hierarchy your designer can implement without a brief
- CTA framing built around the next step your buyer is ready to take
- A testable hypothesis so the next iteration isn't a guess
- SEO input where it affects whether the right visitor understands the page
- Confidence that the page is ready to convert before you spend a dollar sending traffic to it
Brand & Demand Support
Before a call happens, your content is either building trust or quietly weakening it. I help you show up with the right message, so by the time someone reaches out, they already understand what you do and why it matters.
This is not about posting every day. It is about being the right name in the room when the problem shows up.
Recent work has included content rebuilds that started generating inbound inquiries within weeks of launch.
Learn more →- Brand voice and messaging framework
- Content strategy built around where your buyers form opinions before they reach out
- Content planning for visibility and trust
- Case study and social proof framework
- Monthly content review and refinement
Growth Marketing Strategy
If you don't know what to fix first, fixing anything is a guess. I audit your marketing across channels, copy, tools, and operations, then identify the highest-leverage problems and build a focused 90-day plan.
Most founders leave with a plan they can actually use, not a 40-page deck that sits in Google Drive.
- Full marketing audit across channels, copy, ops, and tools
- Competitive positioning snapshot
- Prioritized action list: what to fix first and why
- 90-day growth roadmap
- 90-minute 1:1 strategy session
- Follow-up support after the session
How it works
From discovery to live system
01
Discovery Call
30 minutes. No pitch, no deck. I ask questions about what's broken and whether I can actually help. If I can't, I'll say so.
02
Audit & Proposal
I look at what you have, identify the real problem, and send a scoped proposal: what I'll do, what it costs, and what you can expect.
03
Build & Implement
I do the work. Direct access to me throughout. No account managers, no juniors, no hand-off delays.
04
Review & Refine
We check what's working, cut what isn't, and decide whether to continue. Every engagement is built for momentum, not just a single deliverable.
On pricing
No packages.
No tiered bundles.
Every engagement is scoped to the actual problem, so you're paying for what moves the needle, not a list of deliverables designed to look impressive on a sales page.
We talk first. If it's a fit, I send a clear scope: what I'll do and what it costs. If it's not a fit, I'll say so, and point you toward someone who might be a better match.