Work

Selected case studies.

Practical examples of work across paid acquisition, CRM, automation, landing pages, and growth strategy. Each project was scoped around a specific constraint, not a generic marketing package.

Proof items

A curated look at the systems behind the results.

5 published case studies

Case study Completed

10 man Team B2B Sales Organization

How CRM Optimization Gave a B2B Service Company Clearer Pipeline Visibility and Faster Reporting

Scope

HubSpot CRM restructuring, pipeline optimization, automation, reporting

HubSpot Automation

Transformed a fragmented sales pipeline into a structured, automated system with clear visibility, accurate reporting, and executive-ready insights.

Case study Completed

Service-Based Business

Building a Reusable Newsletter System for a Construction Services Brand

Scope

Email structure, content hierarchy, reusable newsletter framework

Built a reusable email newsletter framework to improve readability, brand consistency, and campaign execution.

Case study Completed

Service-Based Business

Fixing Underperforming Facebook Ads: 32% Lower Cost per Lead and More Qualified Inquiries

Scope

Facebook Ads strategy, creative testing, audience targeting, performance optimization

Facebook Ads Paid Acquisition Creative Testing Conversion Tracking

Optimized paid acquisition campaigns to reduce cost per lead, improve inquiry quality, and create a more consistent lead…

Case study Completed

Local Business

How a Local Vet Clinic Turned Low‑Quality Meta Ad Inquiries into a Steady Flow of High‑Value Leads

Scope

Full-funnel Meta ads strategy, creative and copy overhaul, and performance optimization through structured testing

Meta Ads Lead Generation Creative Testing Copywriting

Revamped Meta ad creative, copy, and testing strategy for a veterinary clinic, turning low-quality inquiries into a consistent…

Case study Completed

Internal marketing, GTM, and revenue operations team

Daily Meeting Intelligence Automation for GTM and Podcast Workflows

Scope

Built an internal automation that reviewed daily meetings across key team calendars, identified relevant external meetings, categorized them by workflow, matched them to HubSpot CRM records, and posted summarized updates to Slack.

Marketing Operations CRM Automation GTM Operations Slack Automation

Built a repeatable meeting intelligence workflow that connected Google Calendar, HubSpot, and Slack to give Cleary’s GTM and…