Sep 15, 2026
CRM Health Check for Small Teams: Fix, Rebuild, or Replace?
A practical six-area CRM health check for identifying broken processes, choosing what to fix first, and deciding whether to keep,…
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Practical marketing notes
Practical marketing notes
for lean teams.
No fluff. No agency speak. Just what actually moves the needle for small businesses and founder-led teams.
Aug 9, 2026
How to Get Your Business Cited by ChatGPT and AI Overviews Without an Enterprise Budget
Your Google ranking matters less than it used to for showing up in ChatGPT, AI Overviews, and Perplexity. Here's how…
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Jul 19, 2026
The Lean Marketing Framework (And How to Run It Yourself)
The Lean Marketing Framework is the four-step system I use to run marketing for lean, small, and founder-led teams: one…
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Jul 12, 2026
How to Stop Losing Leads to Slow Follow-Up Without Buying Software
How to stop losing leads without buying software: assign ownership, turn on notifications, and fix slow follow-up first, then decide…
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Jul 6, 2026
Generative Engine Optimization for Founders in 2026
Learn Generative Engine Optimization (GEO) for founders. How to get cited by ChatGPT, Google AI Overviews, and Perplexity using practical,…
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Jun 28, 2026
Marketing Attribution for Small Business (No Enterprise Tools)
I break down how to run marketing attribution for small business without a CRM: three spreadsheet-friendly models, UTM tags, promo…
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Jun 21, 2026
How to Measure Marketing ROI When You Don’t Have a Big Analytics Stack
Most businesses are measuring marketing ROI wrong. Not because they’re using the wrong tools. Because they’re measuring the wrong things.…
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Jun 11, 2026
Marketing Metrics for Small Business: The 7 Numbers That Actually Connect to Revenue
You've got Google Analytics telling you your bounce rate. Instagram showing you reach. Your email platform reporting open rates. None…
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Apr 12, 2026
Slow Marketing: The Long-Game Strategy That Beats Paid Ads
The fastest marketing tactics often feel the most productive. Post daily. Run ads. Scale fast. The problem with all of…
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Mar 29, 2026
Growth Marketing vs. Digital Marketing: What’s the Real Difference?
Running campaigns is not the same as building a growth engine. That distinction matters more than most people realize, especially…
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