Practical marketing notes
for lean teams.

Oct 31, 2026

Lead Generation Strategies for Small Business: What to Try First

Choose a lead generation strategy your small team can run. Compare five options, fill in a selection worksheet, and build…

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Oct 26, 2026

When to Hire Your First Marketing Person (And What Job to Give Them)

Before hiring your first marketer, identify the work that needs an owner. This decision guide helps founders separate unclear direction,…

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Oct 19, 2026

Website Conversion Audit: Find the First Broken Step

Getting visits but few inquiries? Follow one visitor’s path through the page, form, delivery, and measurement to find the first…

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Oct 11, 2026

Small Business Marketing Budget: How to Set One Your Team Can Use

A useful marketing budget covers more than ads. Set a spending ceiling, find the step limiting growth, and give your…

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Sep 15, 2026

CRM Health Check for Small Teams: Fix, Rebuild, or Replace?

A practical six-area CRM health check for identifying broken processes, choosing what to fix first, and deciding whether to keep,…

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Aug 9, 2026

How to Get Your Business Cited by ChatGPT and AI Overviews Without an Enterprise Budget

Your Google ranking matters less than it used to for showing up in ChatGPT, AI Overviews, and Perplexity. Here's how…

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Jul 19, 2026

The Lean Marketing Framework (And How to Run It Yourself)

The Lean Marketing Framework is the four-step system I use to run marketing for lean, small, and founder-led teams: one…

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Jul 12, 2026

How to Stop Losing Leads to Slow Follow-Up Without Buying Software

How to stop losing leads without buying software: assign ownership, turn on notifications, and fix slow follow-up first, then decide…

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Jul 6, 2026

Generative Engine Optimization for Founders in 2026

Learn Generative Engine Optimization (GEO) for founders. How to get cited by ChatGPT, Google AI Overviews, and Perplexity using practical,…

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Jun 28, 2026

Marketing Attribution for Small Business (No Enterprise Tools)

I break down how to run marketing attribution for small business without a CRM: three spreadsheet-friendly models, UTM tags, promo…

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